Professors

Maja Cogoljević

Maja Cogoljević  

Marketing and management
maja.cogoljevic@vspep.edu.rs

Born in Belgrade in 1982, where she finished elementary school and XI Belgrade Gymnasium, natural sciences and mathematics. She graduated from the Faculty of Economics, University of Belgrade, majoring in Marketing. She enrolled in postgraduate studies at the Faculty of Tourism and Hospitality Management in Ohrid, and in 2011 she obtained the title of Master of Economics, with an average grade of 9.88 during her studies. In November 2013, she successfully defended her doctoral dissertation at the Faculty of Economics, University of Business Engineering and Management, and thus acquired the academic title of Doctor of Economics. He began his academic career in March 2008 at the Business School of Vocational Studies in Čačak as a teaching associate. From October 2010 until today, she has been employed at the College of Business Economics and Entrepreneurship in Belgrade, currently as an associate professor. Areas of professional interest are marketing and management with a focus on marketing communications and economic propaganda. He is the author and reviewer of numerous scientific papers and studies. He is a member of the Scientific Committee of the international scientific conference "Employment, Education and Entrepreneurship" and the national scientific-professional conference with international participation "Trends in Business". He is also part of the editorial board of the magazine "International Review" and "Trends in Business". She is a member of the Society of Economists of Belgrade. Since October 2017, he has been organizing the teaching process at the College of Business Economics and Entrepreneurship as the Assistant Teaching Director.

Obrazovanje i osposobljavanje eng

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1. Milenković, N., Cogoljević, M., Jovanović, D., Petrović, V., Stanković, M. - THE CORRELATION AND INTERACTION OF THE SUSTAINABILITY AND GLOBAL INNOVATION IN TRANSITION COUNTRIES, Applied Ecology And Environmental Research, ISSN 1589- 1623,2019., Pp. 1499-1516.
2. Cogoljević, M., Tošović Stevanović A, Nikitović, Z: INTERNATIONALIZATION OF MARKETING ACTIVITIES IN GLOBAL BUSINESS ENVIRONMENT, 41st International Scientific Conference on Economic and Social Development– esd, 23-24 May 2019, ISSN 1849-7535, p. 56-64
3. Cogoljević, M., Vesić, T., Dimitrijević, Lj .: MARKETING TRENDS AND PERSPECTIVES ON THE BANK MARKET, Second International Scientific Conference - ITEMA, Association of Economists and Managers of the Balkans, November 8, 2018, Graz, ISBN: 978- 86-80194-13-4, p. 628-632
4. Jovanić T., Cogoljević M., Pejović D. “BUY NATIONAL” CAMPAIGNS AND FOOD COUNTRY OF ORIGIN LABELING - EU LEGAL FRAMEWORK AND ITS RELEVANCE FOR SERBIA, Economics of Agriculture, v. 65, n. 3, p. 1289-1302, sep. 2018. ISSN 2334-8453.
5. Ignjatijević S., Cogoljević M., Milenković N., ECONOMIC ASSESSMENT OF SIGNIFICANCE OF EDUCATION IN THE DEVELOPMENT OF A KNOWLEDGE - BASED ECONOMY, Industry, ISSN 0350-0373, No.3 / 2018, p. 185-200.
6. Cogoljevic, M., Vesic, T., Dimitrijevic, Lj., Cogoljevic, V. (2018). The effect of marketing activities on the profitability of commercial banks in the Republic of Serbia.Thematic Proceedings: New business tendencies, ISBN: 978-1-5323-9957-2 p. 37-43. The work is part of the New business tendencies project No. IP1-03 / 07-29 / 12-2018, research Interdisciplinary Project, Project Leader: Prof. Edita Kastratovic, PhD. Publisher: Bar Code Graphics, Chicago.
7. Nikolić M., Vesić T., Cogoljević M., Ilić B .: KNOWLEDGE MANAGEMENT AS A SOLUTION AGAINST THE ECOLOGICAL CRISIS, Ecologica Vol. 25, no. 89,1 / 3-2018, Scientific and Professional Society for Environmental Protection of Serbia, Belgrade, ISSN-0354-3285, COBISS.SR - ID 80263175, p. 82-86, 2018.
8. S. Mitrović, A. Mitrović, M. Cogoljević, CONTRIBUTION OF AGRICULTURE TO THE DEVELOPMENT OF SERBIA, Economics of Agriculture 2017, Vol.64, No.2 ISSN 0352-3462, pp.805-819
9. Cogoljević M., Dimitrijević Lj., Cogoljević V., RESEARCH ON THE INFLUENCE INTEGRATED MARKETING COMMUNICATIONS AT ENTERPRISESBUSINESS IN THE REPUBLIC OF SERBIA, ISSN: 1582-8859 (Recognized by CNCSIS B + Category), Vol 37, no. 2 (2017) Danibus Univesity of Galati, Romania
10. Cogoljević M., Andrejić M., Gligić Savić A., CHARACTERISTIC ASPECTS OF CONTROL AS PROCESS MANAGEMENT FUNCTION, Vojno delo, no.7, p. 412-423. 2017
11. Vojteški I., Cogoljević M., ENERGY EFFICIENCY IN THE SERVICE SECTOR, 22nd International Scientific Conference on Economic and Social Development - "Legal Challenges of Modern World", Split, 29-30 June 2017, ISSN 1849-7535, p. 857-879
12. Nikolić M., Cogoljević M., ENTREPRENEURSHIP PROCESSES - STARTING FROM AN IDEA TO TOTAL CONTROL OF BUSINESS, VI International Conference “Employment, Education and Entrepreneurship” Belgrade, 2017.
13. Lj. Dimitrijevic, M. Cogoljević: MARKETING MANAGEMENT - A VIEW ON CONTEMPORARY PRACTICE, IV International conference “Employment, Education and Entrepreneurship”, Belgrade, 2015, ISBN 978-86-6069-115-8, Proceedings Marketing, Business Law and Transformational Governance, p. 13-31.
13. M. Cogoljević, Lj. Dimitrijević: THE POTENTIAL OF THE INTERNET AS MARKETING MEDIA IN SERBIA, The third international conference “Employment, Education and Entrepreneurship”, October 15th-17th Belgrade, 2014. ISBN 978-86-6069-105-9, collection of papers Managment, Marketing, and Communication: curent and future trends, p. 272-286.
15. Lj. Dimitrijevic, S. Vukadinović, M. Cogoljevic: CRITICAL FACTORS AND KEY FEATURES OF STRATEGIC CONTROL AND MARKETING AUDIT, AVADA 2014, CROMA journal, ISSN 2335-7959, No. 2 2, pp.113-126.
15. M. Cogoljevic, Lj. Dimitrijević, Z. Đuričić: IMC CONCEPT - AS A NECESSARY PRECONDITION FORMARKET SUCCESS OF SMEs, The second international conference “Employment, Education and Entrepreneurship”, October 16th-18th Belgrade, 2013. ISBN 978-86-6069-095-3, zbornik papers Volume 2, p. 272-288.
17. Lj. Dimitrijević, M. Cogoljević, Z. Dimitrijević: PRIVATE LABEL - THE COMPANY'S STRATEGY WILL BE A SUCCESSFUL, The second international conference “Employment, Education and Entrepreneurship”, October 16th-18th Belgrade, 2013. ISBN 978-86-6069-095- 3, Proceedings Volume 2, p. 316-330.
17. M. Cogoljevic, Lj. Dimitrijević, S. Vujičić: DETERMINANTS OF INTEGRATED MARKETING COMMUNICATIONS DEVELOPMENT, Svet rada, ISSN 1451-7841, Vol. 3, 2013, p. 366-372.

  1. Dimitrijević Lj., Cogoljević M., MARKETING, College of Business Economics and Entrepreneurship, Belgrade, 2017, ISBN 978-86-6069-122-6, COBISS.SR-ID245232652
  2. Stošić-Mihajlović Lj., Nikolić M., Cogoljević M., MARKETING RESEARCH IN CONTEMPORARY ECONOMY, College of Business Economics and Entrepreneurship, Belgrade, 2018. ISBN 978-86-6069-148-6
  3. Cogoljević M., Dimitrijević Lj., Ravić N., STRATEGIC MARKETING, College of Business Economics and Entrepreneurship, Belgrade, 2019, ISBN 978-86-6069-164-6

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